We are best in
On-Demand User Generated Content Creation
Consumer behavior is constantly evolving, but one thing remains the same—people trust other people. This is true in both business-to-consumer (B2C) and business-to-business (B2B) markets. Research supports this: Studies show that 88.5% of consumers trust real customer reviews more than influencer recommendations. While influencer marketing can be effective, nothing compares to the authenticity of real customers sharing their experiences.
Nearly 98% of online shoppers read reviews before making a purchase, and 66% are highly likely to buy after reading a positive review. Given these statistics, integrating user-generated content (UGC) into your marketing strategy is a smart move.
Your customers can be your strongest brand advocates—it’s just a matter of capturing their satisfaction and showcasing it. Encouraging loyal customers to share their experiences is easier than ever. Many Millennials and Gen Z consumers are digital natives who actively leave reviews and engage with brands online. A simple request for a review or social media mention can go a long way, especially when paired with an incentive or appreciation.
Start Your Campaign Now!
What Type of UGC Works Best on Each Platform?
User-generated content (UGC) is effective across all social media platforms. Here’s how to make the most of it:
- Facebook – Share customer stories through video testimonials or incorporate UGC into Facebook ads for better engagement.
- Instagram – A highly visual platform, ideal for showcasing user-submitted photos and videos of your products.
- Twitter – While limited in character count, visuals speak volumes. Share customer photos, testimonials, or even host a Twitter chat to highlight your product.
- Snapchat & TikTok – These platforms thrive on authentic experiences. Look for existing UGC and repurpose it with permission. Encourage customers to create and share content.
- LinkedIn – A professional space where UGC can still shine. Instead of customer-driven content, encourage employees to share their experiences and insights related to your brand.
mFluencer helps connect brands with real users and niche influencers who can authentically advocate for your products. By sharing genuine reviews and feedback, they help your audience make informed decisions.
